FUJI - Naturally Architecture

Il concetto di Sviluppo sostenibile nasce negli anni 80 con la creazione della Commissione Mondiale sul Medioambiente e lo Sviluppo e si definisce come “quello che soddisfa le necessità della generazione presente senza compromettere la capacità delle generazioni future per soddisfare le sue stesse esigenze”.

In 1992 the Conference on the Middle Environment and Sustainable Development is celebrated, better known as the Rio Conference.
Since then, different initiatives have promoted, within the EU, the compatibility of the trinomial economy, environment and society.

In this context, since construction has a strong importance in the economic development of all countries, as an "engine of the economy", and by producing this activity a significant impact on the natural environment, separate programs are born to raise awareness in the sector towards the issue of sustainability .

Unfortunately, the investigation carried out by the university centers and social organizations could not achieve the desired results since the proposed change involved decreasing the economic profitability of the company for various reasons, among which we can mention:

  • Increased execution timev
  • Technical complexity of the chosen systems
  • Difficulty of selling due to the lack of social knowledge of the real advantages brought by this type of construction.

FUJY - Naturally Architecture was born in this context, the first business initiative dedicated exclusively to standardized sustainable construction that is developed within the framework of a specific communication plan thanks to the support of leading companies in the sector.

Presentation of FUJY - Naturally Architecture

FUJY - Architecture course was established in 1999 at the hands of a 'team of professionals from different fields (architecture, construction, marketing and communication) liderato from' architect and expert on sustainability Luca Lancini. The mission is to promote sustainable culture by designing architecture with low environmental impact (throughout its life cycle), raising awareness in the sector and communicating its economic, social and environmental benefits.

FUJY's strategic model envisages an innovative chain of values that reduce the environmental impact because:

  1. It designs and builds a more efficient architecture that integrates the use of renewable energy, ensuring competitive costs thanks to the standardization of all construction processes.
  2. It introduces sustainability as a strategy of diversification from the competence of the sector, promoting the environmental certification of companies and the improvement of processes throughout the product life cycle.
  3. Create an environmental communication strategy that highlights tangible benefits for all target audiences (service companies, non-profit organizations, supplier companies, institutions and end customers) through a pleasant, innovative creative impact that is based on the basic concepts of social marketing.
  4. It overcomes the brakes and the fear of buying due to the fact that it uses products from leading companies in their sector, whose prestige is in fact a guarantee for the final consumer (everything in FUJY has its own name).
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