In 1992 the Conference on the Middle Environment and Sustainable Development is celebrated, better known as the Rio Conference.
Since then, different initiatives have promoted, within the EU, the compatibility of the trinomial economy, environment and society.
In this context, since construction has a strong importance in the economic development of all countries, as an "engine of the economy", and by producing this activity a significant impact on the natural environment, separate programs are born to raise awareness in the sector towards the issue of sustainability .
Unfortunately, the investigation carried out by the university centers and social organizations could not achieve the desired results since the proposed change involved decreasing the economic profitability of the company for various reasons, among which we can mention:
FUJY - Naturally Architecture was born in this context, the first business initiative dedicated exclusively to standardized sustainable construction that is developed within the framework of a specific communication plan thanks to the support of leading companies in the sector.
Presentation of FUJY - Naturally Architecture
FUJY - Architecture course was established in 1999 at the hands of a 'team of professionals from different fields (architecture, construction, marketing and communication) liderato from' architect and expert on sustainability Luca Lancini. The mission is to promote sustainable culture by designing architecture with low environmental impact (throughout its life cycle), raising awareness in the sector and communicating its economic, social and environmental benefits.
FUJY's strategic model envisages an innovative chain of values that reduce the environmental impact because: