Editorial collaborations

Archweb is an independent publishing project dedicated to architecture, construction, and the culture of building.
Through technical drawings, insights, photographs, and thematic articles, the site is aimed at designers, technicians, students, and industry professionals, with the aim of spreading knowledge and encouraging an informed understanding of the project and its transformations.

Over time, Archweb has built its editorial identity by focusing on thematic coherence, quality content, and continuity in its publishing work.
Within this path, the site evaluates with interest editorial collaborations and sponsored content, when these are relevant to the topics discussed and capable of offering a real informative contribution to the reader.

Collaborations are not intended as simple promotional insertions, but as integrated editorial content, designed to interact with the context of the site and its audience.

Sponsored Content Guidelines

To ensure editorial consistency, content quality, and long-term sustainability, Archweb adopts certain guidelines when evaluating and publishing sponsored articles and collaborations with companies, professional firms, and agencies.

Content consistency

The proposed contents must be in line with the themes covered by the site, in particular:

  • architecture and design
  • construction and building technologies
  • materials, systems and solutions for building
  • technical and design culture

Texts must have an informative and descriptive tone, avoiding purely commercial or promotional approaches.

Editorial structure of articles

Sponsored articles are published as editorial content in their own right and must comply with:

  • a clear and readable structure
  • a technical but accessible language
  • a coherent development of the topic discussed

The editorial staff reserves the right to make minor changes to the text to bring it into line with the site's editorial style.

The connection to the partner company's website is made in a contextual and natural within the text.

In particular:

  • it is expected a single external link to the company website
  • the link is inserted within the body of the article
  • the publication is permanent

There are no forced insertions, link lists, or explicit calls to action.

Anchor text

To maintain naturalness and editorial quality, the anchors used are:

  • the name of the company
  • the name of the company accompanied by a brief description
  • the site URL

Anchors with commercial or overly optimized keywords are not used.

Each sponsored content includes:

  • a single external link to the partner
  • any additional links exclusively internal to Archweb

This approach allows you to preserve the readability of the text and the editorial value of the article.

Evaluation and publication

All submitted content is subject to editorial review.
Archweb reserves the right to:

  • reject content that is not consistent with the editorial line
  • request textual adaptations
  • define publication methods and timing

Transparency and quality over time

These guidelines are intended to:

  • protect the reading experience
  • maintain the editorial credibility of the site
  • offer partners an authoritative and sustainable context over time

Contacts

For editorial collaboration proposals or inquiries, please contact the editorial staff at info@archweb.com.