Expo 2015 – German Pavilion

The German Pavilion at Expo Milano 2015

The pavilion called "Fields of Ideas" conveys to visitors a new and unexpected image of Germany: open, friendly and fun, but taking the EXPO theme seriously and making a credible and authentic contribution.
The name "Fields of Ideas" is expressed in the architecture by recalling the typical German landscape of fields and corridors in the form of a gently sloping landscape plan.
With its design and content, it creates awareness of the forces of nature as essential sources of our nourishment, which in the future will have to be better protected and used intelligently.
The exhibition not only shows surprising solutions from business, research and politics, but also exciting ideas from engaged civil society. At the same time, the pavilion invites visitors in various ways to become active themselves.

The central design element of the pavilion are stylised plants growing like "seedlings of ideas" from the exhibition to the surface, where they unfold like a large canopy of leaves. They combine interior and exterior space, exhibition and architecture.
The path through the thematic exhibition leads from the sources of food – soil, water, climate and biodiversity – to the production and consumption of food in the urban world. The German Pavilion actively involves visitors. With the “SeedBoard”, a mobile interaction field with which you can control the exhibitions and, depending on your interests, call up in-depth multimedia content, every visitor has an exhibition companion in their hands. Based on the motto of the German Pavilion, the “SeedBoard” becomes a very personal “Field of Ideas".

On behalf of the Federal Ministry of Economics and Technology, the ARGE German Pavilion EXPO 2015 Milan was commissioned by Messe Frankfurt to design the German Pavilion. As general contractor, theR&D is responsible for the planning and construction of the German Pavilion and the exhibition. Milla & Partner is responsible for the content concept, as well as the media and exhibition design, while SCHMIDHUBER of Munich is responsible for the spatial concept, architecture and general planning. NUSSLI Germany in Roth near Nuremberg is responsible for project management and construction work.